Practical guides on email marketing, automation and growth for SaaS teams, from the Markivo team.https://markivo-demo.pages.dev/enhttps://markivo-demo.pages.dev/blog/email-marketing-for-b2b-nurturing-business-leads/https://markivo-demo.pages.dev/blog/email-marketing-for-b2b-nurturing-business-leads/B2B buyers take weeks to decide. Here is how to keep every lead warm with segmentation, useful content and a follow-up rhythm that sales trusts.Tue, 20 Oct 2026 00:00:00 GMTSaaSMarketingsayhello@markivo.com (Angela Harris)https://markivo-demo.pages.dev/blog/email-marketing-during-the-holiday-season/https://markivo-demo.pages.dev/blog/email-marketing-during-the-holiday-season/Inboxes get crowded in the holiday season. Plan your calendar early, write subject lines that stand out and keep the festive tone sincere.Tue, 13 Oct 2026 00:00:00 GMTSaaSTechnologysayhello@markivo.com (Angela Harris)https://markivo-demo.pages.dev/blog/feature-case-studies-what-made-them-successful/https://markivo-demo.pages.dev/blog/feature-case-studies-what-made-them-successful/Three campaigns from different industries, taken apart line by line to show the decisions that lifted opens, clicks and revenue.Tue, 06 Oct 2026 00:00:00 GMTMarketingCase Studysayhello@markivo.com (Angela Harris)https://markivo-demo.pages.dev/blog/mobile-first-email-design/https://markivo-demo.pages.dev/blog/mobile-first-email-design/More than half of all emails are opened on a phone. Design for the notification, the thumb and the five seconds you get.Tue, 29 Sep 2026 00:00:00 GMTTechnologyDesignsayhello@markivo.com (Angela Harris)https://markivo-demo.pages.dev/blog/saas-success-stories-marketing-insights/https://markivo-demo.pages.dev/blog/saas-success-stories-marketing-insights/What fast-growing software companies do differently in their lifecycle emails, from onboarding to renewal, and how to borrow it for your own product.Tue, 22 Sep 2026 00:00:00 GMTSaaSStrategysayhello@markivo.com (Angela Harris)https://markivo-demo.pages.dev/blog/psychology-of-email-marketing-persuasion-techniques/https://markivo-demo.pages.dev/blog/psychology-of-email-marketing-persuasion-techniques/Social proof, scarcity and reciprocity explained for email, with examples you can use without manipulating your readers.Tue, 15 Sep 2026 00:00:00 GMTSaaSMarketingsayhello@markivo.com (Angela Harris)https://markivo-demo.pages.dev/blog/anatomy-of-a-successful-product-launch/https://markivo-demo.pages.dev/blog/anatomy-of-a-successful-product-launch/A four-week email plan for launching a product: tease, announce, convince and follow up, with the metrics to watch at each step.Tue, 08 Sep 2026 00:00:00 GMTTechnologyLaunchsayhello@markivo.com (Angela Harris)https://markivo-demo.pages.dev/blog/email-marketing-automation-streamlining-campaigns/https://markivo-demo.pages.dev/blog/email-marketing-automation-streamlining-campaigns/Five automations every team should set up first, and a simple way to keep them healthy once they are running on their own.Mon, 31 Aug 2026 00:00:00 GMTTechnologyAutomationsayhello@markivo.com (Angela Harris)