Home Tag: Technology
By: Angela Harris Published 4 Min. Read
The holiday season brings the busiest inboxes of the year. Plan your calendar early, write subject lines that lead with the benefit and tell small, specific stories, so your festive campaigns feel welcome instead of adding to the noise and the unsubscribes.
By: Angela Harris Published 4 Min. Read
Your email is judged first as a notification: a sender name, a subject line and a short preview on a lock screen. Design for that moment, for the thumb and for the first five seconds, and your messages will be read on the device where most readers actually are.
By: Angela Harris Published 5 Min. Read
A launch is not a single email but a short story told over several weeks. Follow a four-week plan that teases, announces, convinces and follows up, and see which numbers to watch at every stage so the next launch is built on what you learned from this one.
By: Angela Harris Published 4 Min. Read
Automation is the closest thing email marketing has to a free lunch: build a message once and it keeps working while you sleep. Start with five essential flows, keep the logic simple and review each one every quarter so it never goes stale.
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